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12 May 2025
Distribution authority Hahnair launches a new brand to encompass its new suite of retailing solutions based on NDC (New Distribution Capability). Under the umbrella Distriply by Hahnair, the company will introduce a range of products that will enable airlines and travel agencies to tap into new distribution channels, perfectly complementing the existing Hahnair GDS-based solutions.
Designed to simplify access to broad NDC content for all types of travel sellers, without the need to invest in large technical systems, Distriply is a powerful suite of solutions for travel agencies of all sizes. They will benefit from an easy plug-and-play setup, simplified operations, and unparalleled servicing capacities, developed and backed by distribution authority Hahnair.
“We are excited to introduce Distriply by Hahnair, a brand that perfectly unites cutting-edge technology and more than 25 years of industry-leading expertise," said Kirsten Rehmann, CEO at Hahnair. "Our new range of NDC products cements our commitment towards future retailing channels. Travel sellers can expect the highest standards of performance and service, all backed by the trusted Hahnair name”.
The brand name Distriply combines the words "Distribution" and "Multiply", reflecting Hahnair’s commitment to incrementally enhance distribution capabilities for partner airlines and travel agencies. Distriply by Hahnair will be headed by Rachel Pascall who in addition to her role of Vice President New Distribution at Hahnair will become Chief Commercial Officer of Distriply. Furthermore, Jörg Troester, Head of Strategy at Hahnair, will take on the position of Chief Strategy and Transformation Officer of Distriply. The Distriply core team also includes Phil Collings, Vice President of Market Expansion, Robert Kemmeter, Distriply Portfolio Director; and Lukasz Wolak, Distriply Product Director.
Distriply will make its first public appearance at the ASTA Travel Advisor Conference on 20th May 2025 and introduce its first NDC product. Initially launched in the US market, with a road map outlining a timely and comprehensive rollout in additional markets, this first solution will be the starting point of a larger, transformative journey and will be expanded upon in subsequent offerings. The upcoming product portfolio of Distriply will also offer solutions in areas like alternative forms of payment and loyalty programmes, further assisting travel retailers in meeting their business goals.
