FlySafair is a low-cost airline based at Oliver Reginald Tambo International Airport (JNB) in Johannesburg, South Africa. The airline is part of the specialised aviation services company, Safair Operations.
What was your distribution situation before you partnered with Hahnair?
When we first started our airline operations we focused on our direct distribution channels and those channels that would give us access to the retail leisure market in South Africa. We realised though, that we were not able to properly engage the trade, or international consumers, without a GDS connection which is why we began to explore strategies to approach this channel. Hahnair Systems’ H1-Air product was a great way for us to be able to gain access to the full spectrum of global markets with relatively low cost of implementation. At the same time, it was a solution that was scalable and did not come with a need to establish a broad internal infrastructure to manage the day-to-day aspects of the GDS channel.
What are the benefits of the partnerships? What results did you notice?
Hahnair Systems has been very helpful in navigating some of the complexities of the GDS landscape and the integrations from their side were very professionally handled. Another aspect was the communicating to the travel agents regarding the availability of our tickets and Hahnair has been very supportive here as well. A target group that was very important for us and that we were able to reach with H1-Air, for example, were corporate travelers via the local travel trade.
Why did you decide to complement your strategy with an Interline Agreement with Hahnair?
Our intention with H1-Air was to gain quick access to the global market and to capitalise on inbound tourists and the various global OTA platforms that did not make economic sense in doing direct integrations with. The only limitation to this particular solution is the fact that with this diverse and broad distribution capability comes a mark-up which is a little harder to justify in our home market. Therefore, we decided to establish our own integrations with the two dominant GDS players in our home market whereby we could market under our own IATA code. With an interline agreement with Hahnair we were able to outsource the administration related to ticketing. This allows us to offer a more competitive product to the local market, while still managing to keep our costs contained thanks to ticketing on Hahnair’s HR-169 ticket.
What are the advantages of using both Hahnair products?
The benefit of the H1-Air product is without a doubt the scale that it offers. This solution literally puts us onto the virtual shop shelves all over the world. The HR-169 interline agreement helps us to access our local market with a more competitively priced product. Collectively the two give us the advantages of both, great global reach, and a well-priced local offer.
Kirby Gordon, VP Sales and Distribution, FlySafair